The DAMAM approach

Understand the asset.
Then change the equation.

DAMAM begins with economic reality before selecting a development pathway.

Recognise

Identify substance and possible value.

Understand the constraints.

Test alternative pathways.

Build practical architecture.

Execute a credible outcome.

Evaluation framework

Question	Purpose	Decision value
What is the asset?	Establish economic substance.	Defines the starting point.
Where is value constrained?	Identify limitations.	Locates intervention.
What can change?	Test alternatives.	Creates pathways.
What is credible?	Separate theory from execution.	Protects discipline.